A Merchant is a person who buys and sells goods and services to benefit a CUSTOMER; a person who thinks like the CUSTOMER and behaves like an owner. A Merchant is a person who evaluates performance through the eyes of the CUSTOMER, judging the outcome in terms of current results contributing to long term success. A Merchant anticipates the needs of the CUSTOMER and the stakeholders with commitment to exceed expectations for quality, service and value for the dollar.

Tim Flannigan